Commotion and Jaguar Land Rover win four awards at Brand Film Festival

Brand Film Festival

Commotion cleaned up at the Brand Film Festival awards held yesterday (1 May) at Hawker House winning two silvers, a gold and the prestigious Best of the Best award for ‘Dear Dorothy’, a film created by Commotion to mark the 70th anniversary for Jaguar Land Rover.

The film features Dorothy Peters, 88, who worked at the original Land Rover factory in Solihull in 1948.

The Brand Film Festival is powered by industry leaders Campaign and PR Week, it celebrates the best of brand storytelling throughout Europe. ‘Dear Dorothy’ won the following awards:

  • Branded Programme – Silver Award
  • Most Emotional Film – Silver Award
  • Corporate Film – Gold Award
  • The prestigious Best of the Best Award

 

The level of competition at the Brand Film Festival was immense and Dear Dorothy went up against some very high-profile films made by heavy weight brands and ad agencies with giant marketing budgets including ‘Nothing Beats a Londoner’ TV ad by Nike and ‘Viva La Vulva’ entered by AMVBBDO, one the largest ad agency networks in the world.

‘Dear Dorothy’ makes a connection with the audience through creative storytelling using a mix of emotions including humour and nostalgia to tell the story. It was praised for being beautiful, honest, authentic and avoiding clichés. Here’s more on what the judges had to say:

The film was described by one judge as a “beautiful story with authentic emotion at its heart” another judge said it’s a “smart way of not only demonstrating the family values of Land Rover’s culture, but also the longevity of the vehicles from 1946 to today”.

Overall the judging panel liked that the film didn’t go down the traditional route for marketing a car brand and shuns cliché footage of “dramatic landscapes” and “voiceovers about engine performance”.

The film was praised for being “shot simply, contrasting old and modern footage and letting Dorothy’s personality shine through”.

 

Watch the video and read the full case study here.

 

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