Coca- Cola needed a content strategy to support their corporate website, Coca-Cola Journey GB. As part of the strategy we created a series of corporate social responsibility films focussing on the provenance of their ingredients, their work with the WWF and the stories behind the people who work in their UK factories.
Finding the stories behind the people was essential to the success of these films. They beautifully highlight the relationships between people and the brand. The farmers who supply the sugar, the people whose families have worked at the factory for generations and conservationists and preservation of water with the WWF. From standing in a field at the crack of dawn working the morning sugar beet harvest to the factory floor our team brought the story to life.
Our films were shared across Coca-Cola teams and lived on the Journey GB website. The films contributed to a content rich strategy that saw the page views of the site rise to 6 million and the uniques to 2.7million.