EUREKA! Children's Museum

PURPOSE

Our challenge was to create a 20 second TV advert for regional television. The national children’s museum wanted to increase visitor numbers and target their key audience of parents to encourage them to visit the museum. We also produced a series of films for the Eureka Museum’s website and social channels showing the variety of activities on offer for kids from 0-11 years olds. A short film was produced to show stakeholders how the museum has developed and continues grow over the years.

CREATIVE

We created storyboards and treatments for the TV advert, public facing and stakeholder videos. We completed the full ITV advert clearing process through Clearcast and uploaded the video to the ITV advert platforms. From script to final film we project managed the entire project working very closely to advise the client at all stages of production.

RESULTS

TV Advert placed for 130 TV ratings (TVRs) on ITV Yorkshire. The TV Advert shown alongside primetime shows including Emmerdale, Coronation Street, This Morning and Loose Women.

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