HEINZ

PURPOSE

Working alongside our sister agency TNR, we were tasked with offering some creative ideas and high level food video and photography with an editorial edge for ketchup.

CREATIVE

This involved prop styling, studio hire, digital retouch, a home economist and on the day direction of a photo shoot to capture 17 still life assets, and a video shoot to create editorial and social video content. We worked with a highly talented still life photographer and camera operator, for the photography we used complex lighting set-ups with a limited time frame of each shot. We then worked with a high level re-toucher to finish the images.

RESULTS

The end results are almost advertising level assets and great shareable content for their social campaign that got international pick-up.

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