Jaguar Land Rover

PURPOSE
To capture the moment when triple-heavyweight champion Anthony Joshua surprised the Jaguar Land Rover team at the plant in Halewood. The film’s aim was to promote the Jaguar Land Rover Ambassador and reward the people at the plant for all their hard work. All whilst paying homage to the new Range Rover Evoque – made exclusively at Halewood.

CREATIVE

AJ was a huge talent for the Halewood team to meet and we captured amazing shots of the interaction and engagement he had with employees. Cinematic shots of the production line also brought to life the car launch. We filmed an interview with AJ asking him about his involvement with the brand and his upcoming fight.

RESULTS

The final film was of huge value for stakeholders at Jaguar Land Rover. The event marked the second launch for the Evoque and propelled the brand in the social space, especially across LinkedIn, Facebook and Twitter.

Our footage was also used by ITN Productions and Ruptly (video news agency) and saw a reach internationally of 50M.

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