Road to Gymkhana GRiD
INSIGHT TV’s Road to Gymkhana Grid | Photography | Event | Social content and PR
Commotion were asked to create content for the launch of INSIGHT TV’s Road to Gymkhana Grid, a behind-the-scenes documentary that tells powerful, emotional stories from a diverse group of Gymkhana drivers and what it takes to compete at the highest level. The sport was invented by Ken Block, a successful rally cross driver and viral sensation.
We created a series of social clips and videos that capture the personalities of the drivers and intensity of the sport with breath-taking action shots and computer game-like motion graphics. The content was distributed to media and online platforms and generated a lot of attention from car racing enthusiasts and media broadcasters.