Virgin Holidays

PURPOSE

Virgin Holidays wanted to promote their new Departure Beach in Barbados – the brand’s new facility that allows guests to check in for their flight on the beach with a cocktail in-hand. The party was part of their global communications campaign.

CREATIVE

We filmed bespoke content with every celebrity guest along with key stakeholder speeches on the opening night. We captured fantastic footage of the first party for Virgin Holidays on the beach in Barbados with highlights including Maya Jama’s DJ set and an appearance from Richard Branson.

RESULTS

We created some fantastic edits for Virgin Holidays – a stakeholder version for the team to share internationally, an editorial edit and social versions. The online videos were viewed over 500,000 times on paid social channels.

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