Take your creativity in-house or outsource to a specialist agency? Brands should know these three things…
Commotion’s Creative Director, Rhian Harries explores the pros and cons of brands taking their creativity in-house and outsourcing to an agency in her blog:
In-house, outsource…. shake it all about! You do the hokey cokey and you turn around – that’s what it’s all about! It’s a merry song and dance that can leave you not knowing where to start.
Do you bring your creative needs ‘in-house’ or ‘outsource’ to a specialist agency? It has been a big debate in recent months, and it’s been on the agenda at most of the events I’ve been to this year. There are many benefits to having an in-house team, nurturing talent in line with your brand ethos, controlling the creative vision from your own camp but just for a moment consider what else there is on offer. Now of course I’m going to err on the side of outsourcing, it would be daft of me not to but for some very valid reasons – here are just three very simple reasons why.
Being separate to your brand gives us autonomy and stance you can afford to listen to. Why? Because we offer a different perspective. We are not as close to the business and can offer an impartial view. It’s our job to immerse ourselves in your brief and get to the heart of your brand and any good creative company will understand your brand and be able to challenge, question and push you to consider something different. Which leads me onto my next point, people! Perspective and access to talent goes hand in hand.
People are precious and having access to talented people is like taming a unicorn for a magical ride. Something you think is out of reach but for that brief moment is wonderful! Truly creative people exist everywhere and accessing their talent can be difficult. There is a limit to how many people you can have on your in-house team. Out sourcing allows you to tap into talent on a project by project basis. Using an independent agency can allow you to do just that. We have an incredibly talented team with experience most clients would dream off. Bringing that bespoke team together to tackle your brief is the unicorn ride you never knew you could have. Enlightening and special.
Outsource to a team who share your brands purpose and more importantly share your passion. It’s what drives people to go above and beyond – to go that extra mile. If a brand has a defined purpose it will attract the right people whether that’s in-house or outsourced. Look around, hunt for those agencies with passion who share your common goal, who love the things your brand stands for who strive to tell the stories your brand craves. Being an independent agency gives us the chance to share what makes us tick and bring that to your project. Storytelling is our passion, finding that one moment that makes someone or something amazing that brings your audience to tears or makes them laugh or shocks them to their core. That is our passion, the stories that resonate with your brand, that support your message, that encourage your audience to join your vision.
In truth, my view is that outsourcing offers brands the chance to explore truly collaborative projects and reap the benefits of creative minds without having them permanently on your books. It’s a brief but glorious window on a world of opportunity with passionate and talented people who could help take your brand to the next story, new audience or next award. Passionate people with purpose are perfect for your brand even if they are on the outside.